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Resume

About Dr.Altayeh

After managing several organizations and corporations for over 15 years, Al-Tayeh is currently a consultant in the marketing management and training fields. Below are some of his achievements highlights:

– Inventor of the instructional design tool: Instructional Matrix Analysis System [IMAS™].
– Inventor of the promotional planning executive game: Effective Promotion Mix [EPM]™.
– Created new concepts and techniques in the human development field, such as: Calculating the Achievement Age, Horizontal vs. Vertical Talent Development, Achievements Maps, Performance Ladder, and others.

– Introduced new model for developing and enhancing services and products in the Marketing field: SCOPE 10*10™.

– Prepares a new training package in his specialty fields annually

– Primary member of the creative research and development team at CGC®

– Founder of the International Standards of Instructional Design [ISID™] program

– Proficient in designing corporate identities and operational systems

– In his honour, a training hall was named after him as an honorary award for his contributions to the training field

– Author to several books including the executive reference Marketing for Professionals and Self-Building

– Registered his PhD paper titled: The Effect of Product Development on Competitive Advantage – Apple Inc. Case Study..

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BUSINESS ACTIVITIES DISTRIBUTION

Innovating & Authoring90%
Consulting40%
Business Managing50%
Training80%
Self-building70%

Work Experience

Aug 2010 -Present

CHIEF EXECUTIVE OFFICER / cglobalc.com
Canada Global Consulting & Training Centre – CGC® Vancouver – Canada.

Aug 2007 -Aug 2010

EXECUTIVE DIRECTOR & TRAINERING CONSULTANT / cglobalc.com
Canada Global Consulting & Training Centre -CGC® Vancouver – Canada.

Jan 2000 -Aug 2004

SALES & MARKRTING MANAGER
Khotowat Center for Marketing Consultation Amman – Jordan.

Aug 1998 -Sep 1999

EXECUTIVE MANAGER
Halifax Academy Regional Office – Canadian Company Amman – Jordan
Promoted to newly opened branch facility to manage all aspects of daily operations at including.

Aug 2004 -Aug 2007

MARKRTING DIRECTOR & TRAINER / cglobalc.com
Canada Global Consulting & Training Centre – CGC® Vancouver – Canada.

Education

PHD degree:

PhD Graduate, Program “Doctorate of Business administration”
Khartoum – Sudan, 2016. 

Bachelor’s degree:

English and Business Proficiency Studies Diploma
Richmond-Canada. 

Master’s degree:

Master Degree in Marketing Management
Amman – Jordan, 2002.

Bachelor’s degree:

Bachelor in Business Administration
Zarka – Jordan , 1998.

Publications

Books

Book, Marketing for Professionals-MP 2011
Book 2, Production Possibility Curve Per Individual 2006
Book 1 , Discover The Rules of Self-Building 2005
Book 3, Horizontal & Vertical Development of Personality In press

Packages

Training Package, Professional Trainer 2017
Training Package, ROUND – Applied ToT 2016
Training Kit, Trainer As a Businessman 2015
Training Package, Marketing for NGOs 2015

Membership