I’m Mahmoud Altayeh

Marketing Management & Training Consultant
President & CEO of Canada Global Centre (CGC®)
After managing several organizations and corporations for over 15 years, Al-Tayeh is currently a consultant in the marketing management and training fields. Below are some of his achievements highlights:
  • - Inventor of the instructional design tool: Instructional Matrix Analysis System [IMAS™].
  • - Designer of the strategic planning dashboards system: Breaking into Markets [BIM™].
  • - Inventor of the promotional planning executive game: Effective Promotion Mix [EPM™].
  • - Founder of the International Standards of Instructional Design [ISID™] program.
  • - Prepares a new training package in his specialty fields annually.
  • - Primary member of the creative research and development team at CGC®.
  • - Proficient in designing corporate identities and operational systems.
  • - Introduced new model for developing and enhancing services and products in the Marketing field: SCOPE 10*10™.
  • - Created new concepts and techniques in the human development field, such as: Calculating the Achievement Age, Horizontal vs. Vertical Talent Development, Achievements Maps, Performance Ladder, and others…
  • - In his honour, a training hall was named after him as an honorary award for his contributions to the training field.
  • - Author to several books including the executive reference Marketing for Professionals and Self-Building.
  • - PhD graduate from Alzaiem Alazhari University, Sudan. PhD paper titled: The Effect of Product Development on Competitive Advantage - Apple Inc. Case Study

Summary of Qualifications

  • - MBA with 18 years management experience

  • - Business Development & Marketing

  • - Designing Training Packages

  • - Strategic Planning

  • - Organizational Structuring & Job Design

  • - Trainer and Author



BUSINESS ACTIVITIES DISTRIBUTION

Consulting
40%
Training
80%
Innovating & Authoring
90%
Business Managing
50%
Self-building
70%


Work Experience

Aug 2010 -
Present
CHIEF EXECUTIVE OFFICER / cglobalc.com

Canada Global Consulting & Training Centre – CGC® Vancouver – Canada

Aug 2007 -
Aug 2010
EXECUTIVE DIRECTOR & TRAINERING CONSULTANT / cglobalc.com

Canada Global Consulting & Training Centre -CGC® Vancouver – Canada

Aug 2004 -
Aug 2007
MARKRTING DIRECTOR & TRAINER / cglobalc.com

Canada Global Consulting & Training Centre – CGC® Vancouver – Canada

Jan 2000 -
Aug 2004
SALES & MARKRTING MANAGER

Khotowat Center for Marketing Consultation Amman – Jordan

Aug 1998 -
Sep 1999
EXECUTIVE MANAGER

Halifax Academy Regional Office – Canadian Company Amman – Jordan
Promoted to newly opened branch facility to manage all aspects of daily operations at including



Education

PhD Graduate, Program "Doctorate of Business administration”
Khartoum - Sudan, 2011 - 2013
English and Business Proficiency Studies Diploma
Richmond - Canada, 2011 - 2013
Master Degree in Marketing Management
Amman - Jordan, 2008-2010
Bachelor in Business Administration
Zarka - Jordan , 2002 - 2008


Publications

All
Packages
Books