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After managing several organizations and corporations
for over 15 years, Al-Tayeh is currently a consultant in
the marketing management and training fields.
Below are some of his achievements highlights:
– Inventor of the instructional design tool: Instructional
Matrix Analysis System [IMAS™].
– Inventor of the promotional planning executive game:
Effective Promotion Mix [EPM]™.
– Created new concepts and techniques in the human
development field, such as: Calculating the Achievement Age,
Horizontal vs. Vertical Talent Development,
Achievements Maps, Performance Ladder, and others.
– Introduced new model for developing and enhancing services
and products in the Marketing field: SCOPE 10*10™.
– Prepares a new training package in his specialty fields annually.
– Primary member of the creative research and development
team at CGC®.
– Founder of the International Standards of Instructional
Design [ISID™] program.
– Proficient in designing corporate identities and operational systems.
– In his honour, a training hall was named after him
as an honorary award for his contributions to the training field.
– Author to several books including the executive reference
Marketing for Professionals and Self-Building.
– Registered his PhD paper titled: The Effect of Product
Development on Competitive Advantage – Apple Inc. Case Study.
Aug 2010 -Present
CHIEF EXECUTIVE OFFICER / cglobalc.com
Canada Global Consulting & Training Centre –
CGC® Vancouver – Canada.
Aug 2007 -Aug 2010
EXECUTIVE DIRECTOR & TRAINERING CONSULTANT
/ cglobalc.com
Canada Global Consulting & Training Centre
– CGC® Vancouver – Canada.
Jan 2000 -Aug 2004
SALES & MARKRTING MANAGER
Khotowat Center for Marketing Consultation Amman – Jordan.
Aug 1998 -Sep 1999
EXECUTIVE MANAGER
Halifax Academy Regional Office – Canadian Company
Amman – Jordan
Promoted to newly opened branch facility to manage
all aspects of daily operations at including.
Aug 2004 -Aug 2007
MARKRTING DIRECTOR & TRAINER / cglobalc.com
Canada Global Consulting & Training Centre –
CGC® Vancouver – Canada.
PHD degree:
PhD Graduate, Program “Doctorate of Business administration”
Khartoum – Sudan, 2016.
Bachelor’s degree:
English and Business Proficiency Studies Diploma
Richmond-Canada.
Master’s degree:
Master Degree in Marketing Management
Amman – Jordan, 2002.
Bachelor’s degree:
Bachelor in Business Administration
Zarka – Jordan , 1998.
Book, Marketing for Professionals-MP 2011
Book 2, Production Possibility Curve Per Individual 2006
Book 1 , Discover The Rules of Self-Building 2005
Book 3, Horizontal & Vertical Development of Personality In press
Training Package, Professional Trainer 2017Training Package, ROUND – Applied ToT 2016Training Kit, Trainer As a Businessman 2015
Training Package, Marketing for NGOs 2015
